“Rear Window” Pure Cinema Essay Sample free essay sample

Alfred Hitchcock’s film Rear Window ( 1954 ) . is a film based on a short movie. A wheelchair bound lensman undercover agents on his neighbors from his flat window and becomes convinced one of them has committed slaying. The professional lensman L. B. â€Å"Jeff† Jeffries. played by James Stewart. interrupt his leg while acquiring an action shooting at an car race. L. B. had nil better to make so sit and watch. The film was filmed on one phase set. made up of several flat edifices and a centered courtyard. Hitchcock wanted to demo the purest looks of a cinematic thought when registering this film. So he used a 3-shot design. First. they would demo L. B. looking out the window. so cut to a shooting across the courtyard. so back to L. B. to demo his reaction to what he had seen. One illustration of the shooting design was when you see L. We will write a custom essay sample on â€Å"Rear Window† Pure Cinema Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B. staring out the window. so we see a reasonably immature lady. Miss Torso played by Georgine Darcy. dancing around her flat in a bathing suit top and trunkss. so the shooting goes back to L. B. . who is now smiling. The 3-shot design is used throughout the full film. This 3-shot design can be compared to the seminal redaction experiments done by Russian film maker Lev Kuleshov because it was the same construction. For illustration. as noted in the interview with Hitchcock by Francois Truffaut. Hitchcock states that â€Å"Yet. in both instances. they used the same shooting of the histrion ; his face was precisely the same. † This can be interpreted as. The same look can be used to demo the reaction to two wholly different state of affairss. There are many portion in the film. Rear Window. that may hold used this same technique. Plants cited Hitchcock: Truffaut – Rear Window Interviewhypertext transfer protocol: //www. filmsite. org/rear. hypertext markup language

Candide Essays

Candide Essays Candide Paper Candide Paper Essay Topic: Candide The Glass Castle Optimists choose to value a glass that is half filled with water. Pessimists acknowledge the missing water, and complain as they tell the waitress to fill up the glass. Optimism is a trait that certain people exhibit, displaying a distinctive outlook on life. It is a tactic that involves focusing on the positive sides of an issue while struggling through terrible circumstances. Throughout the novel Candide, the author Voltaire uses the base principle expressed by the optimistic philosophy to convey one mans quest for personal happiness. While Candide, the main character, is forced to strive through a repetition of hopeless events, he is reminded to live by the philosophy All is for the best. Candide grows up in the Castle of Westfalia under the influence of Dr. Pangloss. Dr. Pangloss firmly believes that Things can not be otherwise; for since everything was made for a purpose, everything is necessarily for the best purpose (Voltaire 18). Shortly after hearing the powerful conclusion drawn from Dr. Pangloss, Candide is expelled from the castle for engaging in a relationship with the barons daughter, Lady Cunegonde. This first act ignites the early questioning of Dr.Panglosss theory All is for the best. Another character that challenged the philosophy of Dr. Pangloss was Lady Cunegonde. After being captured by the Bulgars, doubts began to arouse in her mind. Lady Cunegonde watched innocently as Dr. Pangloss was hung by order of his Eminence the Inquisitor. Following this event, Lady Cunegonde exclaimed, I see now that Pangloss cruelly deceived me when he told me that all was for the best in the world (Voltaire 36). Though Dr. Pangloss had taught Lady Cunegonde to accept every event and make to best of situations, she finds it impossible to justify that a pure life may be taken away for a positive reason.

Strategic Managemnt - Old World wine producers Essay

Strategic Managemnt - Old World wine producers - Essay Example Wineries in some of these countries are curbed by several rules relating to production, labelling and so on. These wineries are also fragmented and treat each other as competitors. The NW countries are Chile, South Africa, Australia, New Zealand (NZ), and North America. Wines from these countries compared with the best in the world during blind tests (New World Wine 2007). Exports from these countries grew by 25.5% in the last 20 years. Since 1990 export revenues for the three countries Australia, the United States and Chile increased five fold in revenue and three fold in volume. (Wine 101 2002) Of these three countries Australia is leading the surge. Australia's success has been attributed to its ability to develop high quality products using innovative techniques, to address various price points and its capacity to be cost effective in a complex market (Wine 101 2002). That is impressive performance considering that formal commercial manufacture was started only in 1960s. The most widely grown vines are: Chardonnay, Shiraz, Cabernet Sauvignon, Semillon, Colombard and Merlot. (The New World Grape Varieties n.d). In South Africa red wines have replaced much of the white wines and the industry has improved its marketing arm to cope with the changed market. The most widely planted quality black grape variety is Cabernet Sauvignon (The New World Grape Varieties n.d). ... The vintners of America grow every vine ever heard of. NW wineries were successful for a variety of reasons. They make great wine and their labelling is simple. Their climates seem to be more suited than the climates of the OW (Echikson et al. 2001). Their production techniques are modern. They are better able to adapt to market dynamics. All this translated to an 'aggressive approach to entering new markets, and their branding' (Cazin 2004). NW wineries leveraged their greater financial strength to allocate higher marketing budgets with the primary aim of winning larger market share. In the process these wineries built recognizable brands. When there is a concern in the economy, people are afraid to buy Chteau No Name and they come back to the names and the brands they can trust says R. Michael Mondavi (Schaefer 2006). The NZ Wine Industry Although wine-making dates back to colonial times, it was only in the 1970s that viticulture was given any sort of significance. During the 1970s Montana in Marlborough began 3 production of wines which were labelled based on vintage and varietals, the same way the Australian wines were being labelled. The first NZ wines were so successful that large tracts of land were brought under vines. This resulted in a glut. Often the over-production was of the wrong variety. Then in 1984 the government paid growers to pull vines. This setback was only temporary. The last three decades have seen rapid growth in the NZ wine industry. The primary reason for this growth has been the increasing demand for high quality wines. Leading NZ's bouquet was Sauvignon Blanc. The Sauvignon Blanc from the Marlborough region was touted as the best in the world. Marlborough was just one of the ten grape growing

The Africaness of Ancient Egyptian Art Essay Example | Topics and Well Written Essays - 1000 words

The Africaness of Ancient Egyptian Art - Essay Example Egypt and the African civilizations surrounding came into closer contact largely through political domination and trade. Egypt built some of its strongest ties with Nubia, located in what is now Southern Egypt and Northern Sudan. Nubia was home to one of the earliest black civilizations, dating back to 3100 b.c. It was also rich in gold, ebony and ivory and would contribute greatly to Egyptian wealth. Egypt's relations with Nubia from 1950 b.c to 1100 b.c. have been noted as being one largely of domination. During this time period Nubia adopted many aspects of Egyptian culture, such as the hieroglyphic writing system and the worship of Egyptian gods, although in many respects they adapted them to their own practices and rituals. In recent years the discovery near Thebes of a tomb dating back to 1575 b.c has led to renewed interest on the nature of relations between the two nations. The finding consists of 22 lines of hieroglyphics, which describe the invasion of the Sudanese Kingdom of Kush in Egypt. Mamdouh El-Damadi, the director general of the Egyptian Museum in Cairo emphasized the importance of the inscription in understanding Kushite ambitions in Egypt (El-Ahram, p. 10). Some eight hundred years later the Kushites would be called upon to save Thebes from Northern invasion, an alliance that would result in the rule of Egypt and Nubia of Kushite kings. While historians have often portrayed Egypt's relationship with the African continent as that of dominator and dominated an examination of Egyptian artwork shows us that, indeed, it is far more complex. Ancient Egyptian artwork was dominated by a strict set of rules, or a code, if you like. This code was called Frontalism and its most noticeable features were the human figure shown rigid with its head and legs turned to the side, but with its eyes and body forward facing. Despite the severity of the figure's stance their facial features are described as serene. Another aspect of Ancient Egyptian art is its continuity over a three thousand year old time span. Lisa Kremen notes that one of the most noticeable aspects of Egyptian culture was its "ability to preserve the past and prevail with relatively little change" (www.bergen.org). As far back as early life in the Sahara we can see influences that would later be present in Egyptian Art. The Tassili cave paintings provide us with information about early life in the Sahara, before the desert began to dry and populations moved towards the Nile. Abimbola Asojo claims, "contemporary historians have stressed the influences of Saharan art and engravings on Ancient Egyptian art. Some of these scholars believe Ancient Egyptian art borrowed heavily from Sahara art which preceded and ran parallel to the Egyptian form (p. 129)." Many of the figures in the paintings show aspects of Frontalism, with the figures rigid in posture and the heads and legs in profile (see image 1). Of additional interest is the similarity between the depiction of human figures at Tassili and those of the Amarna period (see image 2). Differentiating from previous periods in Ancient Egyptian art Amarna art "resides in the physical appearance of Akhenaton, his wife and his daughters. Their elongate craniums, drooping features, long necks, pot bellies, large hips and

Foreign Policy from 1515-1529 in England Essay Example for Free

Foreign Policy from 1515-1529 in England Essay How Far do you agree that Foreign Policy failed from 1515-1529 failed to make England stronger as an international power? Initially, Henry and Wolsey created a reasonable foreign profile. They managed to maintain this for 10 years until 1525. However a massive decline occurred subsequently it wasnt long before the pair found themselves out of the Major League of European Countries and neither France nor Spain cared who it made allegiances with. England was at a disadvantage from the outset; with very limited resources compared to France and Spain. Alone England didnt stand much chance of survival and therefore it was vital that England formed alliances with other international powers. On august the 15th 1521, Henry VIII and Emperor Charles V formed a secret treaty known as The Treaty of Bruges. It provided for a joint invasion of France; primarily before March 1523. This in one respect merely defined the dependence Henry and Wolsey had upon Charles. This was mainly due to the reliance Englands economy beheld upon the Flanders Cloth Market. Nevertheless, the treaty never materialised and whilst she displayed and attempt to resolve this in autumn 1523, they could do little without the support of Charles V. There was a constant need to show his worthiness and match up to wealthier kings such as Francis I. Henrys favourite way was though extravagant wars. From 1511-1525 he spent an equivalent of 1.4 million on wars, whilst his annual income was à ¯Ã‚ ¿Ã‚ ½110,000. This put England fundamentally on huge strains and it was up to Wolsey to turn this around. 1518, the Treaty of London prior to all discussed, a treaty of diplomatic importance influencing England to be noticed by other countries. This was a universal peace collective and signed by all major leaders. This gave England support from over countries and also made them noticed. It was a non aggressive treaty and agreed that none of the countries would attack one another, and if they were, they were support one another. This was Wolseys finest hour. It reflected glory upon Henry VIII, putting the pair in good terms with one another as well as with all other major countries. It also meant that if any country broke away from the treaty, then war would b veiled upon them. However, at the same time it wasnt entirely successful. It only lasted for a short time and inevitably war broke out from an alliance between Spain and England against France. Another very important affair to mention was the Field of The Cloth of Gold which occurred from June 7th to June 24th in 1520. It was a meeting between the two kings Henry VIII and Francis the I of France and its aim was to increase the bond between the two kings, furthering England profile internationally. Each kind tried to outdo the other. The proof of Henrys attempts was that in one month 2200 sheep were consumed. In the fields past the castle, 2800 tents were erected for less important visitors. Even though it made a great impression, politically it did very little. Hence the war previously discussed a year later. The decline of Wolseys success made England lose its profile it started with. In 1525 was the introduction of the Amicable Grant. When Wolsey tried to raise more money through the Amicable Grant it depicted the anger within England itself. Wolsey needed to raise taxes (1525) in order to cover the cost of taking France to war. However it was strongly opposed and subsequently Wolsey had to back down and reduce the payments for the 1523 subsidy 10,000 men converged in Lavenham. In summery this lost England support of Charles V which inevitability meant the only way was to make a peace treaty with France. The Treaty of More, in 1525. Meanwhile again Wolseys attempts failed. France undermined England and formed an alliance with Charles V leaving England no stronger than to begin with. A long term affect of this, is that it meant Henry lost his trust in Wolsey causing the downfall in 1529. As well very importantly was Henrys divorce to Catherine of Aragon and its international relevance. Catherines nephew was Charles V, a may with great power. He threatened the Pope to not go ahead with the annulment. Wolsey was in a predicament, if he allowed the annulment his own life was in risk, but the time he wasted trying to decide one way another outraged Henry emphatically. So much so that Henry stripped him from his title.

The Chinese Revolution Essay -- essays research papers

As many other countries around the world China has its long history of a struggle for equality and prosperity against tyrants and dictatorships. The establishment of People’s Republic of China in 1949 seemed to have put an end to that struggle for a better life. â€Å"The Chinese people have stood up!† declared Mao Tse-tung, the chairman of China’s Communist Party (CPP) – a leading political force in the country for the time. The people were defined as a coalition of four social classes: the workers, the peasants, the petite bourgeoisie and the national-capitalists. The four classes were to be led buy the CPP, as the leader of the working class. For the first time in decades a new Chinese government was met with peace and hope, instead of massive violent opposition, within its territory. The government and its political force, the CPP, were expected to fulfill century long dream of the Chinese people for â€Å"reason, liberty, progress and democracy.† The government promised to bring about a string of swift political and economical reforms that would dramatically improve life of every Chinese citizen within the life span of one generation. A promise of a vast land reform that would give long-awaited land to millions of peasant families won their support for the new government. At that time the party’s members of peasant origin accounted for nearly 90 percent. The Chinese intellectuals supported the communists for their promise to establish a variety of democratic institutions that ...

Poca Snack

POCA SNACK – PEPSI CO Pepsi Co, established about 100 years ago, is the owner of the Poca brand and one of the largest companies in the world, having a significant variety of carbonated, non-carbonated beverages, salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company, and became owned wholly by foreign businessmen in 2000, with a great many investments and supports from PepsiCo Global.Along with the success of Lay’s snack brand name all over the world, PepsiCo is on the way to build a new snack brand, Poca, with a view to becoming popularly recognized in not only Vietnam but also overseas markets in the long run. Although Poca brand has been established in Vietnam nearly for four years, it is ranking now in the top three leading snack companies (The Market Newspaper 2008). Until now, Poca has 20 flavors with various package sizes from 10 to 60 g. Although Poca brand is now very popular and has had a large market share in the market for snack they still have some limitations.Firstly, as being a comparatively new entrant with recently launched products, Poca has to compete with a great number of big and long-standing well-known opponents, such as Oishi, Pringles, Kinh Do. Almost Vietnamese customers are used to those famous brands so they do not care much about Pepsi Co snack – Poca. Secondly, most people think that snack is unhealthy food. Therefore, many parents do not allow their child to eat snacks. Moreover, Poca also contain small amounts of cholesterol, animal fat, sodium which are well-known as unhealthy substances.Last but not least, natural factors such as water, soil or weather play a very important role in growing potatoes and wheat, so if there are some changes on one of them, it could effect to the productivity of the whole industry. In addition, each year Vietnam often face with many disasters such as storms or typhoons. Therefore, Poca sometimes faces shortage of main raw material and it leads to large amount of backlogs. There are some suggestions to deal with Poca brand’s limitations.Poca brand should intensify the natural nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleocanthal and minimize the unhealthy ingredients like cholesterol, animal fat, sodium and artificial substances. Besides, they can change the packing materials from plastics into Bio-Plastics packages – which automatically disintegrate into carbon dioxide, water, and biological substances under the natural condition. It will encourage people to buy Poca instead of other snack brand to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortage of main raw material. They should have careful planning and well weather prediction. Furthermore, there should be more promotions to attract the customers. For example, the company sometimes holds parties or concerts with the performance of the brand’s representatives – famous stars, they can give out some discount programs to attract more consumers. Additionally, the company should increase more flavors for recent products.They should give out the surveys among their target customers to determine the favorite flavors for the upcoming products. As Poca develops new competitive and unique flavors, it can compete with other famous competitors such as Kinh Do Barkery or Bibica. INTRODUCTION . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 and became a share holding company in 01/01/2000. The company specializes in manufacturing and distributing perfume. Besides, the company also produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first foreign markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has developed greatly, and now b een it is aiming for international markets such as the US and UK. In addition, the company completed and put into use a new factory of 18ha area at Cat Lai Industry zone, District 2, HCMC in 2004. , Miss Saigon Elegance is a high quality product of the company which has a unique shape of a Vietnamese girl wearing an â€Å"Ao dai† and a conical hat.Since the year 2007, SCC has started investing in new stores to sell its products. At present, SCC has 13 stores in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City – the most developed city of Vietnam. Moreover, there is a showroom in Phu My Hung – a new and wealthy district in HCMC. Besides, SCC products are also sold at other general retail shops. * The company aims to build its brand into a internationally competitive one, make it to the world-class level.This will face with tremendous difficulties as there are top brands in the world that has perfume produc t; e. g: Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at medium cost may make the customer wonder about the quality of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands rather than the local brands. Perfume in general is luxury product, which are usually sold at high price. * To provide customers with high-quality products, the company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing technology and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and transportation cost that cut down on the company’s profit. Access to raw materials is limited There are counterfeit products of Miss Saigon Elegance perfume that have been found in some South East Asian countries. This threatens to take over part of the company’s profit and harm the customers’ health and the refore, damage the brand image. Recruit skilled employees to make sure that products have good quality. Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. ST strategies * Mass invest in promotion to get customers’ attention and increase sales. * Build up a good system to communicate with customers to keep them and attract new customers as well. | WT strategies * Diversify products to set different prices for different target customers. Try to promote the products in more areas with attractive advertisements. | SO strategies * Develop the company’s website for customers to be able to buy product online. * Research the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers’ satisfaction. | WO strategies * Recruit skilled employees to make sure that products have good quality. * Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by building a good membership system which allows discount to customers who have silver and gold membership card. * Product Mix Pricing Strategies: SCC has many kinds of products which has different appropriate prices for the customers. The products range from average quality product to high quality product.This means that the company is using product line pricing to set different prices based on the different quality of the products * Price-Adjustment Strategies: * Psychological Pricing: because customers tend to judge a product’s quality based on the price – higher price means better quality – so we set a fairly high price that is compatible with the value of the products. * Product-bundle pricing: the product line of Miss Saigo n Elegance contains two kinds of fragrance: N1 and N2. When buying both fragrances, instead of paying 500,000VND, customers will have to pay 450,000 only.We suggest other bundles, for example, when buying a bottle of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth can be excellent in helping people recognize and remember the products as well as the company. * On occasions like Christmas Eve, Women’s Day, New Year, Company birthday etc. customers can have a small extra 5ml bottle of Cindy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product. Poca Snack POCA SNACK – PEPSI CO Pepsi Co, established about 100 years ago, is the owner of the Poca brand and one of the largest companies in the world, having a significant variety of carbonated, non-carbonated beverages, salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company, and became owned wholly by foreign businessmen in 2000, with a great many investments and supports from PepsiCo Global.Along with the success of Lay’s snack brand name all over the world, PepsiCo is on the way to build a new snack brand, Poca, with a view to becoming popularly recognized in not only Vietnam but also overseas markets in the long run. Although Poca brand has been established in Vietnam nearly for four years, it is ranking now in the top three leading snack companies (The Market Newspaper 2008). Until now, Poca has 20 flavors with various package sizes from 10 to 60 g. Although Poca brand is now very popular and has had a large market share in the market for snack they still have some limitations.Firstly, as being a comparatively new entrant with recently launched products, Poca has to compete with a great number of big and long-standing well-known opponents, such as Oishi, Pringles, Kinh Do. Almost Vietnamese customers are used to those famous brands so they do not care much about Pepsi Co snack – Poca. Secondly, most people think that snack is unhealthy food. Therefore, many parents do not allow their child to eat snacks. Moreover, Poca also contain small amounts of cholesterol, animal fat, sodium which are well-known as unhealthy substances.Last but not least, natural factors such as water, soil or weather play a very important role in growing potatoes and wheat, so if there are some changes on one of them, it could effect to the productivity of the whole industry. In addition, each year Vietnam often face with many disasters such as storms or typhoons. Therefore, Poca sometimes faces shortage of main raw material and it leads to large amount of backlogs. There are some suggestions to deal with Poca brand’s limitations.Poca brand should intensify the natural nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleocanthal and minimize the unhealthy ingredients like cholesterol, animal fat, sodium and artificial substances. Besides, they can change the packing materials from plastics into Bio-Plastics packages – which automatically disintegrate into carbon dioxide, water, and biological substances under the natural condition. It will encourage people to buy Poca instead of other snack brand to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortage of main raw material. They should have careful planning and well weather prediction. Furthermore, there should be more promotions to attract the customers. For example, the company sometimes holds parties or concerts with the performance of the brand’s representatives – famous stars, they can give out some discount programs to attract more consumers. Additionally, the company should increase more flavors for recent products.They should give out the surveys among their target customers to determine the favorite flavors for the upcoming products. As Poca develops new competitive and unique flavors, it can compete with other famous competitors such as Kinh Do Barkery or Bibica. INTRODUCTION . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 and became a share holding company in 01/01/2000. The company specializes in manufacturing and distributing perfume. Besides, the company also produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first foreign markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has developed greatly, and now b een it is aiming for international markets such as the US and UK. In addition, the company completed and put into use a new factory of 18ha area at Cat Lai Industry zone, District 2, HCMC in 2004. , Miss Saigon Elegance is a high quality product of the company which has a unique shape of a Vietnamese girl wearing an â€Å"Ao dai† and a conical hat.Since the year 2007, SCC has started investing in new stores to sell its products. At present, SCC has 13 stores in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City – the most developed city of Vietnam. Moreover, there is a showroom in Phu My Hung – a new and wealthy district in HCMC. Besides, SCC products are also sold at other general retail shops. * The company aims to build its brand into a internationally competitive one, make it to the world-class level.This will face with tremendous difficulties as there are top brands in the world that has perfume produc t; e. g: Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at medium cost may make the customer wonder about the quality of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands rather than the local brands. Perfume in general is luxury product, which are usually sold at high price. * To provide customers with high-quality products, the company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing technology and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and transportation cost that cut down on the company’s profit. Access to raw materials is limited There are counterfeit products of Miss Saigon Elegance perfume that have been found in some South East Asian countries. This threatens to take over part of the company’s profit and harm the customers’ health and the refore, damage the brand image. Recruit skilled employees to make sure that products have good quality. Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. ST strategies * Mass invest in promotion to get customers’ attention and increase sales. * Build up a good system to communicate with customers to keep them and attract new customers as well. | WT strategies * Diversify products to set different prices for different target customers. Try to promote the products in more areas with attractive advertisements. | SO strategies * Develop the company’s website for customers to be able to buy product online. * Research the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers’ satisfaction. | WO strategies * Recruit skilled employees to make sure that products have good quality. * Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by building a good membership system which allows discount to customers who have silver and gold membership card. * Product Mix Pricing Strategies: SCC has many kinds of products which has different appropriate prices for the customers. The products range from average quality product to high quality product.This means that the company is using product line pricing to set different prices based on the different quality of the products * Price-Adjustment Strategies: * Psychological Pricing: because customers tend to judge a product’s quality based on the price – higher price means better quality – so we set a fairly high price that is compatible with the value of the products. * Product-bundle pricing: the product line of Miss Saigo n Elegance contains two kinds of fragrance: N1 and N2. When buying both fragrances, instead of paying 500,000VND, customers will have to pay 450,000 only.We suggest other bundles, for example, when buying a bottle of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth can be excellent in helping people recognize and remember the products as well as the company. * On occasions like Christmas Eve, Women’s Day, New Year, Company birthday etc. customers can have a small extra 5ml bottle of Cindy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product.