Thursday, September 12, 2019
An Investigation Into E-marketing Strategies That Could Be Applied to Literature review
An Investigation Into E-marketing Strategies That Could Be Applied to a Failing DVD & Rental Company - Literature review Example However this could be done by the promotion of the company through e-mail messages. The company has to structure a proper opt-in list through e-mail and make awareness to receipt of the emails. Network marketing is the fourth form in which the relationship would develop only within a specific network of people, both individuals as well as the company people. There would be less scope for this in case of the DVD rentals. Blogs may also be written about the brand to make awareness about the products or the various kinds of services so that the people get necessary feedback about the brand (McQuail, 2005, pp. 45-67). E-marketing on the other hand would be the new entrant in the group in which the marketing would take place by means of the internet, through the social websites or the other popular websites that people access. There are several reasons are contributing to the success of e-marketing. The authors like Davis and Abhor have recognised the worldwide acceptance of the credibili ty of information technology. The firms that are operating on a large scale find it easier to integrate their processes with information technology (Davis and Arbor, 1989, pp. 318Ã¢â¬â340). Studies have proved that the companies that have that have taken the help of the Database Marketing and Network Marketing and have integrated it with the e-marketing strategies have performed in a much better manner. The e marketing strategies can be best implemented depending on the age group that would access a particular website. For example the social networking sites like Facebook and Twitter would have acceptability among the young as well as the old people and therefore particular advertisements should be on the specific pages to... This paper stresses that MarketerÃ¢â¬â¢s around the world use a number of Technologies for their E-marketing strategies. Social Media is a powerful tool for E-marketing their products or services to specific groups. Business use different social media marketing platforms like Facebook, Twitter etc. to help their product reach the customers. This report makes a conclusion that nowadays most of the markets use Facebook online Marketing platform to target their customer segments. Facebook keeps updating their features year on year to improve their advertising portal, so that the business community adopts the platform for their marketing strategy. Over the year Facebook has been the most successful social media Technology. The e marketing strategies can be best implemented depending on the age group that would access a particular website. Pinterest is a content sharing service which allows their members to pin videos, images to their pin boards. It reminds us of the importance of such pictures and videos in reaching out to their customers. Text may convey a messed abut it is said that a picture has more impact as compared to text. The author of the report declares that E-mailing for E-marketing is not new in the Internet. Nowadays most of the companies try to avoid sending emails to their target customer because they donÃ¢â ¬â¢t eventually grab attention of them. They either fall in the spam box or the customers delete them with a degree of annoyance. But using this company can gain information from them and do research on their part to know what works on their subscriber and what does not.